6 Best Free Online Courses for Digital Marketers

When we talk about online digital marketing courses, top names like HubSpot Academy and WordStream’s PPC easily come to mind. But other top platforms offer free certificate programs and training to students. We have reviewed 100’s of free online courses and narrowed them down to the best in the industry. Here’s our round-up of free digital marketing courses.

1. Fundamentals of Digital Marketing – Google

Google’s free online digital marketing course tops the list of the best free digital marketing courses for a good reason. It covers the fundamentals of internet marketing for beginners and levels up the skills of intermediate learners. The 40-hours free online course features 26 models, which you can complete at your own pace. Each module consists of several lessons including videos, text, and quizzes that test your knowledge and understanding of digital marketing.

You have the freedom to choose which lessons to include in your personal learning plan. We recommend that you start from the fundamentals and progress until you receive the certification. Fundamentals of Digital Marketing is ideal for anyone who wants to add to their skills or get employers to notice their profile. Upon completion, you’ll receive a free, industry-recognized certificate to share on your CV or LinkedIn profile.

2. Inbound Marketing Free Certification Course – HubSpot

Next up is the HubSpot Academy’s Inbound Marketing Free Certification Course. It’s a free, four-hour industry-recognized program that covers the fundamentals of inbound marketing, content strategy, blogging, social media promotion, conversation optimization, and lead nurturing. This course is suitable for digital marketers who want to improve their inbound marketing knowledge and skills.

Students learn how to align sales and marketing and how to apply a customer marketing approach to business. The Inbound Marketing Free Certification Course is made up of 34 videos, 10 lessons, and 9 quizzes. Upon completing their free online classes, you’ll receive an official digital marketing certificate from HubSpot to display on your resume, portfolio, or LinkedIn profile.

3. Alison Free Diploma in E-Business

As a recognized leader in online learning, Alison also offers a free diploma in its e-business course that builds up the digital marketing skills of students and aspiring digital marketers. This beginner course is delivered through a user-friendly platform in the form of video tutorials. In this course, students learn Search Engine Optimization, Google Analytics and AdWords, analysis, revenue metrics, campaign tracking, and more. You essentially learn marketing techniques that work in the digital world.

Over 80,000 students have enrolled in this free digital marketing course so far. It takes between six to ten hours to complete this course. To pass the final assessment, you’ll need to score an 80 percent or higher grade. You’ll receive a printable Learner Achievement Verification Report.

4. Digital Marketing and Media Strategies – Coursera

If you’re looking for a free digital marketing course with accreditation, the Digital Media and Marketing Strategies course should be on your bucket list. It’s taught by Mike Yao, an associate professor of digital media. This 15-hour course will teach you the basics of online and video marketing, the fundamentals of email and social media marketing, and show you how to optimize your digital assets.

Offered by the University of Illinois, the course is part five of a seven-part specialization in digital marketing. You can complete the course in audit mode just like other Coursera programs and receive a completion certificate (paid).

5. SEMRUSH Academy (Free with Certification)

SEMRUSH is a leading provider of cutting-edge digital marketing tools. To empower users and students, they have created an academy with a couple of free digital marketing courses in SEO, content marketing, PPC, social media marketing. Course material is a combination of text and video, taught by digital marketing professionals. Their courses cover basic and advanced digital marketing concepts, with some focusing on how to use the SEMRUSH tool. Registration is 100% free. After completing your course and exams, you’ll receive a certification.

6. WordStream PPC University

If you’re looking for a free digital marketing course with a competitive edge, WordStream’s PPC University can be a great option for you. It’s brought to you by the PPC guys at WordStream. The course is completely free and beneficial to anyone who wants to build up their PPC and digital marketing skills.

Starting with the basics, the framework of PPC courses teaches various concepts and strategies. You’ll learn the art of keyword selection, how to write effective PPC ads, and how to target an audience and keep up with competitors. Students receive expert guidance and have access to a ton of course materials. PPC University is great for anyone who wants to brush up on their PPC management skills.

Where to Find Free and Affordable Courses

There are numerous platforms that offer training courses to digital marketing professionals.

  • Udemy
  • Coursera
  • HubSpot
  • Google Digital Garage
  • WordStream

Tips to Choose the Best Free Digital Marketing Courses

Keep the following things in mind when looking for a free digital marketing course.

Understand your learning needs: Before you enroll in a digital marketing course, ask yourself what you want to achieve with the course. Is it to up-skill or advance in your career? Decide whether you want to take a single module or complete a comprehensive digital marketing course.

Course format: Think about the course delivery and format. Is there any live project, classroom presentations, or practical learning? Most platforms offer a combination of texts, audio, and videos. Find out whether the course includes an online assessment. Because digital marketing is an experience-based industry, it’s best to enroll in courses that offer hands-on learning.

Learning options: Think about how you want to learn the free online course. You can join a virtual classroom or study at your own pace. If you’re someone that needs an extra push, a tutor-led course might work best for you. You’ll get the opportunity to learn in a collaborative environment. An expert trainer will also answer your questions and provide you with hands-on training. If you have a tight schedule and a strong motivation to learn, you may find a self-paced course convenient for you.

The expertise of course trainers: When choosing popular courses, think about what type of instructor conducts the training. Are they industry experts or digital marketing amateurs? Look out for courses that have instructors with real-world experience in digital marketing as they can impart practical online marketing skills.

Career guidance: Specialization is an important facet of being a digital marketer. You can’t be a jack-of-all-trades and master of none. We recommend that you find a course that offers personal career guidance along with interview training sessions. You want to make sure you work with mentors that can identify your strengths and guide you towards the right discipline as they assess your performance. With the right training and an industry-recognized certification, you can land the job of a digital marketing manager.

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