6 Best Free Online Courses for Digital Marketers

When we talk about online digital marketing courses, top names like HubSpot Academy and WordStream’s PPC easily come to mind. But other top platforms offer free certificate programs and training to students. We have reviewed 100’s of free online courses and narrowed them down to the best in the industry. Here’s our round-up of free digital marketing courses.

1. Fundamentals of Digital Marketing – Google

Google’s free online digital marketing course tops the list of the best free digital marketing courses for a good reason. It covers the fundamentals of internet marketing for beginners and levels up the skills of intermediate learners. The 40-hours free online course features 26 models, which you can complete at your own pace. Each module consists of several lessons including videos, text, and quizzes that test your knowledge and understanding of digital marketing.

You have the freedom to choose which lessons to include in your personal learning plan. We recommend that you start from the fundamentals and progress until you receive the certification. Fundamentals of Digital Marketing is ideal for anyone who wants to add to their skills or get employers to notice their profile. Upon completion, you’ll receive a free, industry-recognized certificate to share on your CV or LinkedIn profile.

2. Inbound Marketing Free Certification Course – HubSpot

Next up is the HubSpot Academy’s Inbound Marketing Free Certification Course. It’s a free, four-hour industry-recognized program that covers the fundamentals of inbound marketing, content strategy, blogging, social media promotion, conversation optimization, and lead nurturing. This course is suitable for digital marketers who want to improve their inbound marketing knowledge and skills.

Students learn how to align sales and marketing and how to apply a customer marketing approach to business. The Inbound Marketing Free Certification Course is made up of 34 videos, 10 lessons, and 9 quizzes. Upon completing their free online classes, you’ll receive an official digital marketing certificate from HubSpot to display on your resume, portfolio, or LinkedIn profile.

3. Alison Free Diploma in E-Business

As a recognized leader in online learning, Alison also offers a free diploma in its e-business course that builds up the digital marketing skills of students and aspiring digital marketers. This beginner course is delivered through a user-friendly platform in the form of video tutorials. In this course, students learn Search Engine Optimization, Google Analytics and AdWords, analysis, revenue metrics, campaign tracking, and more. You essentially learn marketing techniques that work in the digital world.

Over 80,000 students have enrolled in this free digital marketing course so far. It takes between six to ten hours to complete this course. To pass the final assessment, you’ll need to score an 80 percent or higher grade. You’ll receive a printable Learner Achievement Verification Report.

4. Digital Marketing and Media Strategies – Coursera

If you’re looking for a free digital marketing course with accreditation, the Digital Media and Marketing Strategies course should be on your bucket list. It’s taught by Mike Yao, an associate professor of digital media. This 15-hour course will teach you the basics of online and video marketing, the fundamentals of email and social media marketing, and show you how to optimize your digital assets.

Offered by the University of Illinois, the course is part five of a seven-part specialization in digital marketing. You can complete the course in audit mode just like other Coursera programs and receive a completion certificate (paid).

5. SEMRUSH Academy (Free with Certification)

SEMRUSH is a leading provider of cutting-edge digital marketing tools. To empower users and students, they have created an academy with a couple of free digital marketing courses in SEO, content marketing, PPC, social media marketing. Course material is a combination of text and video, taught by digital marketing professionals. Their courses cover basic and advanced digital marketing concepts, with some focusing on how to use the SEMRUSH tool. Registration is 100% free. After completing your course and exams, you’ll receive a certification.

6. WordStream PPC University

If you’re looking for a free digital marketing course with a competitive edge, WordStream’s PPC University can be a great option for you. It’s brought to you by the PPC guys at WordStream. The course is completely free and beneficial to anyone who wants to build up their PPC and digital marketing skills.

Starting with the basics, the framework of PPC courses teaches various concepts and strategies. You’ll learn the art of keyword selection, how to write effective PPC ads, and how to target an audience and keep up with competitors. Students receive expert guidance and have access to a ton of course materials. PPC University is great for anyone who wants to brush up on their PPC management skills.

Where to Find Free and Affordable Courses

There are numerous platforms that offer training courses to digital marketing professionals.

  • Udemy
  • Coursera
  • HubSpot
  • Google Digital Garage
  • WordStream

Tips to Choose the Best Free Digital Marketing Courses

Keep the following things in mind when looking for a free digital marketing course.

Understand your learning needs: Before you enroll in a digital marketing course, ask yourself what you want to achieve with the course. Is it to up-skill or advance in your career? Decide whether you want to take a single module or complete a comprehensive digital marketing course.

Course format: Think about the course delivery and format. Is there any live project, classroom presentations, or practical learning? Most platforms offer a combination of texts, audio, and videos. Find out whether the course includes an online assessment. Because digital marketing is an experience-based industry, it’s best to enroll in courses that offer hands-on learning.

Learning options: Think about how you want to learn the free online course. You can join a virtual classroom or study at your own pace. If you’re someone that needs an extra push, a tutor-led course might work best for you. You’ll get the opportunity to learn in a collaborative environment. An expert trainer will also answer your questions and provide you with hands-on training. If you have a tight schedule and a strong motivation to learn, you may find a self-paced course convenient for you.

The expertise of course trainers: When choosing popular courses, think about what type of instructor conducts the training. Are they industry experts or digital marketing amateurs? Look out for courses that have instructors with real-world experience in digital marketing as they can impart practical online marketing skills.

Career guidance: Specialization is an important facet of being a digital marketer. You can’t be a jack-of-all-trades and master of none. We recommend that you find a course that offers personal career guidance along with interview training sessions. You want to make sure you work with mentors that can identify your strengths and guide you towards the right discipline as they assess your performance. With the right training and an industry-recognized certification, you can land the job of a digital marketing manager.

5 Best WordPress Table Plugins in 2024

Creating tables from scratch and populating them with data can be hectic. That’s why the best WordPress table plugin comes in handy for the job. These plugins can create functional tables and deliver a better user experience for website visitors. We’ve done some sleuthing to find the best free and premium WordPress table plugins in 202. These five table plugins can help you present crucial information like pricing, features, and pricing on your website effectively.

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1. wpDataTables

wpDataTables lets you create dynamic and visually appealing tables without writing a single line of code. Once you install the plugin, a simple wizard will guide you through the initial steps of creating your first table. This plugin lets you add star ratings, merge cells, and style different cells. You can manually enter data into the table or import from an XML, Excel spreadsheet, or CSV file. You can also display your table using a shortcode or any supported WordPress page builder. 

Key features:

  • Export charts and tables to Excel or PDF.
  • Set user roles for table editing.
  • Sort, search, and filter interactive tables.
  • Quickly import data from external sources.
  • Add formulas as cell values.

2. Ninja Tables 

Ninja Tables is another fantastic table plugin that lets you create stylish tables quickly. It has several useful features that allow to create and customizable different tables. You can pick from 13 different color schemes or create your own table with any color.  Ninja Table lets you customize how your table looks on a PC, mobile, or tablet. With a single click, you can enable or disable your tables. One caveat is data entry can be pretty slow as you have to enter details into each row and column manually. On the upside, data import options can simplify things for you. What’s more, is that you can add custom JavaScript and custom CSS to your table.

Key features

  • Import and export data
  • Pre-made table templates
  • Integrates with Fluent Forms
  • Add buttons and ratings to tables
  • Split or merge cells in tables

3. WP Table Builder 

WP Table Builder needs no introduction. It’s a powerful WordPress table plugin with numerous features. This drag-and-drop table builder lets you build stylish and functional tables in minutes. Whether you want product lists, pricing, or restaurant menus, WP Table Builder has you covered. You can essentially build just about any table you think of using this plugin. You can create tables from scratch or import existing ones using XML or CSV files. To import multiple tables, ensure you zip them. All the elements in WP Table offer customization options.

Key features:

  • Simple drag-and-drop table builder
  • Tens of prebuilt tables
  • Lazy load for images built-in
  • Auto-migrate data from tables
  • Add text, images, lists, and buttons to your tables
  • Include shortcode and HTML.

4. TablePress

Tablepress Table is a popular WP plugin with over 800,000 installs. It’s packed with amazing features and is easy to use. Within minutes, you can set up and embed fully functional tables on your WordPress site. The free version has some nice features and lets you create an unlimited number of tables with different styling options. But to unlock the full power of this table and style the front end, you’ll have to upgrade to premium. We like the fact that it integrates with Divi page builder via TablePress Style. This gives you more freedom to customize the tables the way you like. 

Key features:

  •  Embed tables via Shortcode or Block 
  • Import tables from CSV, HTML, or XML Files
  •  Add and use math formulas
  • Sort, filter, search, and add pagination.

5 Data Tables Generator 

If you’re looking for an affordable but reliable WordPress table plugin, this might be the right option for you. Data Tables Generator is a proven table creation plugin with over 30,000 installs. It’s a lightweight, responsive, and fast table plugin. You can use it to create pricing tables, data charts, and more and display them any way you want.  Simply choose from a variety of styles and create cool tables for your website. You can edit multiple tables simultaneously, which makes it easy to update large data sets. Using icons and conditional data, you can also indicate the status of your data.

Key features

  •  Supports real-time collaboration
  • Add diagrams, charts, and graphs
  • Import from Excel, CSV, PDF, and Google Sheets
  • Add links, images, and videos.
  • Data analysis tool
  • Searching, filtering, and pagination

Frase vs SurferSEO Comparison

Frase and SurferSEO are both powerful SEO tools that can help you create content that ranks higher in search engines. However, there are some key differences between the two tools.

What is Frase?

Frase is more focused on content research and creation. It has a powerful AI writer that can help you generate content ideas, outlines, and even full articles. Frase also offers a content editor that allows you to see how your content compares to the top-ranking pages for your target keywords.

Frase’s main features include:

  • Content Briefs: Frase allows you to create detailed content briefs that include information on your target keywords, topic ideas, and content structure.
  • AI Content Generation: Frase can generate AI-powered content outlines and drafts that you can then use to create your final content.
  • Content Analysis: Frase can analyze your existing content to see how it compares to the top-ranking pages for your target keywords.

What is SurferSEO?

SurferSEO is more focused on on-page optimization. It uses a proprietary algorithm to analyze the top-ranking pages for your target keywords and identify the key factors that contribute to their success. SurferSEO then provides you with recommendations on how to improve your own content to match the best practices of the top-ranking pages.

SurferSEO’s main features include:

  • Content Editor: This is a powerful tool that allows you to see how your content compares to the top-ranking pages for your target keywords. It also provides suggestions for how to improve your content to rank higher.
  • Keyword Research: SurferSEO has a powerful keyword research tool that can help you find the right keywords to target in your content.
  • Content Planner: This tool helps you plan and outline your content before you start writing.
  • Collaboration: SurferSEO makes it easy to collaborate with other writers on your content.

SurferSEO vs Frase: Comparison Table

Featuresfrasesurferseo
Content researchYesYes
Content creationYesNo
Content editorYesYes
On-page optimizationNoYes
Keyword researchYesYes
Competitor analysisYesYes
Backlink analysisYesYes
PricingStarts at $14.99/monthStarts at $14.99/month

SurferSEO vs Frase: Which tool is right for you?

The best tool for you will depend on your specific needs and goals. If you are looking for a tool to help you with content research and creation, then Frase is a good option. If you are looking for a tool to help you with on-page optimization, then SurferSEO is a good option.

Here is a summary of the pros and cons of each tool:

Frase

Pros:

  • Powerful AI writer
  • Content editor
  • Content research tools
  • Affordable pricing

Cons:

  • No on-page optimization tools
  • Can be difficult to use for beginners

SurferSEO

Pros:

  • Powerful on-page optimization tools
  • Keyword research tools
  • Competitor analysis tools
  • Backlink analysis tools
  • Easy to use

Cons:

  • No content research tools
  • No content creation tools
  • Can be expensive

What to Consider when Choosing between SurferSEO and Frase

  1. Your budget: SurferSEO is more expensive than Frase, so if you are on a tight budget, Frase may be a better option.
  2. Your team size: If you have a large team or agency, SurferSEO’s collaboration features may be a valuable asset. Frase is more suited for individual writers and small businesses.
  3. Your content creation process: If you already have a content creation process in place, Frase may be a good fit for you. If you are looking for a tool to help you create content from scratch, SurferSEO may be a better option.

Conclusion

Both SurferSEO and Frase are great tools for improving your content and ranking higher in search engines. The best tool for you will depend on your specific needs and goals. If you are not sure which tool is right for you, I recommend trying out both SurferSEO and Frase for free to see which one you prefer.