Your ideal clients often browse Google for answers to legal issues or problems before contacting a law firm near them. Even when they’re pretty sure they need an attorney, they’ll spend a couple of hours researching issues – and if your law firm provides answers or the best solutions – they will contact you. Content marketing helps you provide customer-facing information that demonstrates your expertise on legal issues and answers vital questions. High-quality and engaging content outperforms other forms of legal marketing, allowing you to attract new clients and referral sources without incurring high costs.
Law Firm Content Marketing Strategy
If you’re unsure of what content works for your law firm, or where to focus your content marketing efforts, we can help. Our content marketing experts can research the best keywords to target your audience and suggest what topics to cover.
Your content can help potential clients:
- Find you through search
- Understand your legal capabilities
- Experience your legal expertise first-hand
- Feel a connection to your business
- Feel more confident about contacting you
Expertly Written Content for Lawyers
Infographics: Powerful tool for ambitious lawyers and law firms looking to reach their target audience. Infographics can live on your law firm’s website or repurpose for social media. Use it to explain a legal process or interpret complex legal subjects.
Law firm blog posts: Informative and engaging posts is the perhaps the quickest way to get your law firm’s name on Google. We can create posts that resonate with your audience. You can start by creating a theme for your blogs for one year.
Guest posts: Creating and publishing legal content on other websites helps expand your network, boosts your website’s search engine ranking, and grows your law firm’s reputation – all from one post. Guest posting is an easy way to grow your practice. You can repurpose and publish posts in local pubs, legal blogs or magazines.
Long-form practice pages: Your law firms’ web pages are a vital component of our content marketing strategy. Long-form and detailed practice area pages rank better in Google search results and can generate traffic to your website. We can help you write service pages that strike a balance between sharing information and guiding potential customers.
Landing pages: No content does a better job of trying to convince potential clients to take a specific action- book a consultation or call for a free case review- like landing pages. Often, landing pages are connected to PPC ads that direct web visitors to a landing page that’s designed to convert leads.
Case studies: Lying in the middle or bottom of the sales funnel, Case studies help clients with typical legal issues such as slip and fall accidents.
Newsletters: Whether you publish monthly or every quarter, keep cranking your law firm’s newsletter. Follow a strict schedule and send out newsletters with valuable information, not just for the sake of it. We can help you keep up with your schedule and determine what information to relay. Never scramble to publish a newsletter, again.
Curated content: Share useful resources with visitors and potential clients, showing you truly care about their situation, not just getting them to become the next paying clients. You can create listicles and articles and link them to guides and other resources on your website. Curated content works best for consumer-facing legal practices. For example, you can create articles on mental health and wellness after getting treatment for serious personal injury. Using curated content, we can help your audience know about your practice area and ways you can help.
Start Marketing Your Law Firm
If you want to establish your practice as an authority in family law or personal injury law in your area, we can help. We can craft content that grows your firm’s online presence and attracts potential clients to your website.